Justin Flitter

it's all about the conversations... 
Tags


Filed under

facebook

 
January 11, 2010

10 Observations/Conclusions/Statements

Just some observations from the last few days from various LinkedIn, Twitter and Facebook discussions. You probably already know these points, in which case I'm posting this for my own benefit. In any case feel free to share any good points you've learnt or read in the last few days in the comments box.

  • Selling something is about solving or providing a solution to a problem.
  • Conversations build or break trust
  • Customer experience is not good when the focus is on the sale and great when the focus is on the customer
  • Demographics are out 'buyer groups' are in
  • How to win friends and influence people is the same on and offline - "Its all about the conversations, that are about YOU"
  • No one wants to be sold to, everyone wants to be helped
  • Service is the new sales - service is social
  • Knowledge is power, the more knowledgeable your customers are about your products or service the more powerful you are...
  • Social media is about "look at you" not "look at me".
  • "Sharing is caring" and "What goes around comes around".
And finally just some of Mum's Christmas Mince Pies (fruity ones). Made the same way for the last 20 years!

Loading mentions Retweet
Filed under  //   christmas pies   facebook   linkedin   observations   social_media   twitter  

Comments [1]

October 31, 2009

Customer Coaching

We talk about how to engage followers, and your social community for business development but I believe one of the greatest benefits of Social Communities for business is the opportunity to coach your customers. 

Coaching your customers is about sharing information about your product or service that can help them learn more about what it can do, how it can help or benefit them, and how they can help you to improve the product or service.

Here are 5 ways you can use Social Media to Coach your Customers.
  1. Webinars - regular screen casts or interviews showing/discussing interesting or advanced applications
  2. Twitter hashtags like #iusemyiphonefor or  #WildTurkey_and for new drink recipes or #fiascofoodmatch where people share the dishes they had with Fiasco Wines and why they matched so well
  3. Facebook Fan page - "I took my CactusBackPack..." where people take photos of their Cactus gear half way up a rugged slope with stunning scenery as the backdrop 
  4. Youtube videos - Like different ways to use your Baby Sling 
  5. Tworkshops - Use Tweet Grid to host small focus groups or workshops, its so simple you could even add people on the fly, informally for in-depth public discussions. 
Engaging your customers can happen in any number of ways but I reckon an approach where you are giving out great, helpful advice is both interesting and valuable to your customers but highly retweetable too.

Loading mentions Retweet
Filed under  //   coaching   customer service   customer_service   facebook   management   NZbizontwitter   social media   tweetgrid   youtube  

Comments [0]