Cassetteboy - The Web for Beginners
via youtube.com
Just something rather funny.
it's all about the conversations...
I'm the Asia Pacific Business Manager and Social Media Guy for Zendesk.com
A Mentor at FlitterMedia.co.nz
"It's all about the conversations"
Skype: justinflitter
Filed under
10 Observations/Conclusions/Statements
Just some observations from the last few days from various LinkedIn, Twitter and Facebook discussions. You probably already know these points, in which case I'm posting this for my own benefit. In any case feel free to share any good points you've learnt or read in the last few days in the comments box.
- Selling something is about solving or providing a solution to a problem.
- Conversations build or break trust
- Customer experience is not good when the focus is on the sale and great when the focus is on the customer
- Demographics are out 'buyer groups' are in
- How to win friends and influence people is the same on and offline - "Its all about the conversations, that are about YOU"
- No one wants to be sold to, everyone wants to be helped
- Service is the new sales - service is social
- Knowledge is power, the more knowledgeable your customers are about your products or service the more powerful you are...
- Social media is about "look at you" not "look at me".
- "Sharing is caring" and "What goes around comes around".
And finally just some of Mum's Christmas Mince Pies (fruity ones). Made the same way for the last 20 years!
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Twitter for Business #nzbiztips
If you're a business new to Twitter and building your twitter community one of the best pieces of advice I can give you is to just reply to mentions.
Mentions are when people tweet something to @yournamehere or perhaps just mention your business name or brand in a tweet.
There are a few good reasons to do this:
- Shows you are listening
- It can create a conversation
- Acknowledges your appreciation for the mention
- Its just good Twitter form
A general rule of thumb is to always reply to positive or neutral tweets mentioning you, your business, or brand name. For negative posts, complaints etc, sometimes its best to take that off-line, send a Direct Message, or ask that person to email you their concern.Â
NOT replying to a mention is like walking down the street, seeing someone wave and smile at you, glancing at them, but not acknowledging them at all. Its a cold shoulder.
Be social, smile back, wave, say "Thanks for the tweet", the community will love you for it!
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Trainspotters add value too
A number of Twitter people have already commented to me about the great service Vodafone NZ delivers through Twitter
But I spotted these tweets today that reinforced with me the power of the community for train-spotting and feedback. Whether its typos, incorrect grammar or usability issues like this, everyone in your community can and should be enabled to play apart
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Fish n Chip Tweet-up
There was a tweet out;
@justinflitter Fish&Chips on One Tree Hill tonight! Meeting behind Stardome thing, BYO f&c & friends/family @ 6.30... come!
So I decided to take along a few toys. Here's some of the action.
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